By the numbers: Pakistan politics online

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Are 20 million online Pakistanis worth the time and effort it takes to build a winning web presence? Most political parties don’t think so, or possibly they have no idea how to actually do it.

A quick glance online reveals the wide disparity between the major political players. The 2013 elections may have them thinking differently now.

The online presence of the Pakistan Tehreek-e-Insaf and its emergence as the third largest party in Pakistan may not be altogether unrelated. The online landscape may very well be changing given the reality of the PTI’s success.

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The basics

Total Pakistanis online: 20 million

Total Pakistanis on Facebook: Over 8.5 million

Total Pakistanis on Twitter: 1 million

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Party Website Rank in Pakistan Estimated users per day Estimated pages viewed per day Traffic from inside Pakistan
PTI Insaf.pk 116 19,743 67,125 76%
MQM Mqm.org 835 603 1,320 78%
PML-N Pmln.org 1,473 498 1,195 87%
JI Jamaat.org 3,464 160 400 86%
PPP ppp.org.pk 5,462 176 440 84%
ANP Awaminationalparty.org 11,064 91 190 74%
PML-Q Pml.org.pk 13,955 87 155 84%
APML apmlpak.com 25,998 54 140 77%

Source: Alexa.com, websitetrafficspy.com as of May 24 2013

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Facebook interest Audience
PPP 242,000
PML-N 442,000
PTI 1,200,000
MQM 198,000
JI 400,000
ANP 40,000
PML-Q 14,000
APML 98,000
Source: Facebook.com as of May 24 2013 Note: Facebook interests are based on what users have entered as an interest on their timeline. Only the exact party name was used as keyword for the above stats

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  Name Twitter account Party Followers Klout
1 Shafqat Mahmood @Shafqat_Mahmood PTI 60,259 66
2 Sheikh Rasheed Ahmad @ShkhRasheed AML 97,346 67
3 Shehbaz Sharif @CMShehbaz PML-N 119,336 70
4 Sharmila Faruqi @sharmilafaruqi PPP 51,990 66
5 Rehman Malik @SenRehmanMalik PPP 91,660 82
6 Pervez Musharraf @PMPakistan APML 51,317 53
7 Mushahid Hussain @Mushahid PML-Q 53,462 75
8 Maryam Nawaz Sharif @MaryamNSharif PML-N 94,317 66
9 Jahangir Tareen @JahangirKTareen PTI 88,340 65
10 Imran Khan @ImranKhanPTI PTI 628,887 78
11 Bilawal Bhutto Zardari @BBhuttoZardari PPP 51,575 61
12 Bakhtawar Bhutto Zardari @BakhtawarBZ PPP 73,967 69
13 Aseefa Bhutto Zardari @AseefaBZ PPP 61,853 66
14 Dr Arif Alvi @ArifAlvi PTI 64,166 69
15 Ahsan Iqbal @betterpakistan PML-N 46,127 65
Source: Twitter.com, Klout.com as of May 24 2013 Note: Klout score is a measure of social influence based on followers and user engagement.

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Published in The Express Tribune, Sunday Magazine, June 2nd, 2013.

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