Express.pk beats Geo.tv in Pakistan (Alexa)

Posted on

expresss

According to analytics website Alexa.com, the Urdu news website I have lovingly nurtured and raised http://www.express.pk/ has beaten http://geo.tv/ in terms of Pakistan traffic.

http://www.alexa.com/topsites/countries;1/PK

Express.pk now stands at 48 in the top 100 visited sites in Pakistan (and growing fast), while Geo stands at 50 (and dropping).

This is quite an achievement for a website that was launched about 1.5 years ago. In terms of overall numbers, Geo is of course larger, but its stagnant/downward trajectory is not a good sign for a brand that should be well beyond all others.

I have written before about the need for media groups to wake up and strategize for the online space or find themselves becoming increasingly irrelevant, as brand value does not hold the same meaning online.

Lets hope we see the landscape change — in the meantime, the ZemTV’s and Hamariweb’s of local cyberspace will continue to reap the benefits of traditional media’s inability (or worse, refusal) to intelligently invest in the revolution that is at hand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s